Local ads on the Google Map App

          

Yesterday Google introduced a couple of new features to the newest version of the Google Maps App.

• Relevant ads can now appear at the bottom of the screen when a user performs a search
• The ad will contain a title, ad text and link to get directions
• There’s a new click type by tapping or swiping to see more info “Get location details”
• Additional info can include a business’s: address, phone number, photos, reviews and more

Adwords can charge for up to 2 clicks per impression: for the initial swipe to ‘get location details’ and then for click-to-call/to get directions/click on the headline.

Free actions include the user: saving info, sharing with a friend, or starting navigation.