Radio still largest source of music discovery for Canadians
by David Brooks | 25.07.2013

Rdio, an online streaming service like Spotify, was found to account for 21% of music discovery, beating out magazines (9%) and in-store marketing (14%) respectively.
YouTube was found to be the second biggest source of music discovery with 27%.
Surprising data considering the options consumers have but we’re sure this will change in the near future!