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Mobile-specific Analytics are on their Way!

by David Spring | 25.03.2013
As the paid search world prepares itself for the upgrade to Enhanced Campaigns, which will notably allow multiple device targeting, analytical tools are being developed to track the performance of upgraded campaigns with improved precision. Such is the effect of mobile specific value tracking.

With more and more advertisers creating device-specific landing pages, this new value tracking system will become indispensable for determining how well your mobile pages will do for your business. The new Value Track parameters will allow the advertiser to direct users to device-specific URLs at keyword level, making the analytics data much more specific for measuring performance. All it will take is to place tags within keyword level destination URLs.

More details to follow soon, as Google helps advertisers to get ready for the upgrade and reconfigure their tracking systems.

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