Way Back Wednesday: Apple.com
It seems fitting that, with the imminent release of Steve Jobs’ biopic iJOBS, we take a look at the iconic brand that gave us the iMac, iBook, iPod, iPhone and now iPad.
When looking at their website, not a whole lot has changed – which is interesting as it essentially represents Apple’s identity consciousness and brand consistency. While they have brought us revolutionary devices and changed the way we go about our lives, they’ve still been very careful in maintaining a universally recognisable image at all customer touchpoints. For instance, you’ll be able to see in the screenshot below sections that have stuck 14 years on, Hot News, Apple’s Online Store and Support.
Interestingly, Apple have stuck with their front page highlight of their latest product with a large image – what would have been a sizeable download for internet users in most parts of the world in 1999. Corporate responsibility which has become the norm today, is also highlighted with the introduction of the Environment section and Workplace ethics. Also noticeable is the search function now resembling iOS search, and the burying of its “Design and Publishing” and “Developer” sections a few years on, with the corporation shifting its thinking and focus towards high-end consumer electronics with Steve Jobs’ return in 1997.
Don’t forget to click the image for a closer look
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