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How to become a Youtube superstar

by David Spring | 07.09.2012
PSY, Guangham Style

Are you trying to reach out to hundreds of millions of people to communicate your message or promote your brand as quickly as possible? Well, here is how it is done.

PSY, a 34-year-old Korean rapper-singer, is the latest in a line of people who have achieved overnight international fame through the internet. The music video for his song Gangnam Style became a huge viral hit on Youtube this summer, with over 100,000,000 hits reached since the video was first uploaded on July 15th.

All it took was a 4-minute video featuring the artist rapping to his techno song, and doing some wacky dancing in front of horses, on a carousel and with some gorgeous Korean girls. It is probably the most absurd and most surreal Youtube video you will see this year. PSY’s Korean audiences, however, will be able to pick up on the satire about the country’s growing wealth gap, so there is a serious message that is being propagated nevertheless!

So if you are trying to reach out to your target audience using video marketing, take inspiration from this amazing feat. I am not saying you should feature horses, carousels or silly dancing in your video ads, but originality and entertainment value will take you a very long way.

Without further ado, here is the video in all its glory. Enjoy!