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PPC Winning the Commercial Keywords War!

by Jonny | 06.09.2012
As someone who lives in the world of PPC everyday you might call me biased, but it looks as if paid ads are soon to rule the roost in the world of search engine marketing. With highly relevant ads tailored (hopefully!) to the users search queries and a high proportion of quality real estate above the fold means that more and more users are clicking through on commercial keywords.

Now don’t worry all you organic search lovers out there, organic search results still dominate information based searches and are generally seen as more ‘trustworthy’ amongst searchers, but as can be seen in the (sorry slightly long) infographic below from the people at WordStream it certainly does look as if the tide might be turning…

How Google Sponsored Listing Ads are Crouding out the Google Search Results Page

© WordStream, a Google Keyword Tool, and Google AdWords Software Provider.