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BBC Social Media strategy leaked

by Ben Romberg | 29.03.2012
The BBC’s social media strategy for English Regions has been leaked online.

This document gives a sneak peak as to how Britain’s biggest media organisation manages its social media channels, which provides a useful guide for both marketers and brands.

Aside from the usual house-keeping tips, there are some insightful nuggets that we have highlighted below following a quick read:


  • Admin access for BBC Facebook and Twitter accounts should be held by at least two members of the team so there is no risk of a single person leaving the BBC with access rights which cannot then be revoked.
  • All Facebook updates must be written “natively” for Facebook (i.e. not pulled in automatically from RSS or Twitter).
  • It is a good idea to set “Profanity blocklist” to “High” on all Facebook pages (this setting can be found under Edit Page / Manage Permissions)
  • All updates must be produced by hand for Twitter (i.e. no cross-posting from Facebook) apart from accounts tweeting online News stories automatically, which should be clearly labelled as such.
  • If you wouldn’t say it in a two-way, don’t say it on Facebook or Twitter
And looking beyond Facebook and Twitter? The BBC recommends:
Clearly there are other social media services on the market, and there will be many more in the future. Some have been around for a while but are still niche (e.g. Audioboo); others are relatively new and  unproven (e.g. Google+); others are not traditional social networks but rather new social storytelling  tools (e.g. Storify).
Any use of these services around our output must:
  • be considered a trial
  • have a plan ahead of time to gauge their impact after a few weeks
  • This policy should not discourage innovation – Facebook and Twitter were once niche and untested too – but aims to ensure the bulk of our available effort goes on services whose bene?ts are proven

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