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Love is all around us

by Turan Kasimova | 07.02.2012

Valentine’s Day is just a week away. For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for.

Among the top searches people are conducting on Google you can find:

  • valentines day meals
  • diy valentines gifts
  • valentines day border
  • valentines day drinks
  • valentines day baskets

And below is the list of top products that benefit on Valentine’s Day:

  • Flowers
  • Chocolates
  • Lingerie
  • Travel/Short Trips
  • Jewellery
  • Dating

And just a bit of statistics. According to Google daily “valentines day” related searches have increased 35 percent over last year. Across relevant categories, jewellery is seeing a 42 percent increase in mobile and desktop queries compared to January of last year; gifts jumped 27 percent, and flowers saw an 18 percent spike.