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Link building in 2012: predictions and changes

by Carlo Pandian | 20.01.2012

As Google gets new updates and the algorithm becomes smarter, the job of SEOs has to modify its practices in order to keep up. As my main activity is link building I am always testing new ways to deliver great results and to anticipate trends. I strongly believe that social mentions and back links have an equal weight for rankings, saying that, I have compiled these suggestions to get the most out of your link building campaigns:

Google Master Plan (frame 2)















  1. When you are looking to publish a guest post for your clients or get a link, avoid evaluating your host with the old criteria: Page Rank, DA, MozRank. Nowadays it is more important if your contact has a good amount of followers and fans because you need to get tweets and likes out from your guest blogging activities.

  2. Make a good use of Social Bookmarking tools and open themed accounts for every industry you are working for. After that remember to bookmark all your links and articles out there.  If you want to be more efficient organise a community of people that bookmark your content, that will make your content attractive for the search engine and it will be indexed quickly with good social signals.

  3. When you are doing guest blogging, maximise your effort. Tweet about a new post from the client social media account; ask the blogger to do the same and social bookmark everything.

  4. Establish online relationships and start multiple collaborations. I have a great new idea, which is to get in touch students with businesses they are interested to work for. This way you can really set up new ways of producing great content for free.

  5. As Google+ is definitely supporting the creation of personas (now you can connect articles to authors via G+) every business should choose a public speaker that can produce useful content for the web. It is something that was already in the sight as some companies started to use this strategy on Twitter for customer service.


If you want to talk about link building in 2012, drop me a tweet @tugagency