Axe Launches New Fragrance with a Comic Book

Axe has gone for a new original approach for the launch of its new fragrance line, Anarchy. The brand is introducing two scents, one for men and one for women, with a graphic novel, which is to be generated via the input of Facebook fans.

I’m not sure it would make me buy it but it’s an interesting idea, have a look…

AXE ANARCHY: THE GRAPHIC NOVEL