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How does Social Media Marketing fit in with PPC and SEO?

by Nick Beck | 08.07.2011
SEO, PPC and SMM are all forms of pull marketing – but how do they fit together in an integrated online strategy? Well of course it depends on your objectives and budget and timings…. However, in a general sense we have been discussing the following with clients – I agree that all 3 channels can play a part of influencing at all stages of the purchase cycle – but this is a good way of illustrating the strengths of each channel in an integrated plan:

integrated search marketing

SMM, SEO & PPC roles within the purchase cycle

Check out our piece on integrated search marketing and our social media marketing services