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Google Boost launched for local business ads

by Faye Daffarn | 28.10.2010
A new ad format for local business was launched today (only for businesses in San Francisco, Houston and Chicago at present).

Currently in beta, this adwords programme auto-generates search ads so in addition to the basics (company name, address etc), Google Boost can include a star rating, a link to Google Places page and the number of reviews.  All useful stuff to someone searching for a local business.  You even get a blue pin in the map to make you stand out from all the other red pins! e.g.

Google Boost