Facebook about engagement not sales
by Nick Beck | 30.09.2010
http://www.theglobeandmail.com/report-on-business/your-business/business-categories/web-strategy/facebook-is-about-interaction-its-not-about-sales/article1733173/
The key that everyone is trying to figure out is how do you put a value on engagement? Is there a calculation that can take into account the Life Time Value of an engaged consumer?
More thoughts to come…