Google ACE coming to UK?

Following on from a blog posted by Vicky a while ago, I thought I would give an update on the whole Google ACE situation. Just to recap, Google ACE is a free Google Adwords tool that has been created to help us PPC account exec’s (as well as all Adwords users) with the overall testing/implementation of new keywords, bids, ad groups, placements & Ad copies within an Adwords campaign.

It has been used in the US for the past couple of months and after doing a bit of research, the feedback from the US is very positive for this new & exciting tool. Here is a quote from the official Adwords blog: “Following a successful launch in the U.S., AdWords Campaign Experiments (ACE) is starting to roll out globally. For those outside the U.S., this is a rolling launch so you should see it within a week or so.”

So I will stay on the look out for this new tool and whether Google sticks to their UK launch deadline. Once it is here I will be informing you all about the ins and outs and whether it deserves a big thumbs up!

For more information on PPC advertising on Google Adwords, Tug can offer their esteemed advice and service. Also feel free to check out our case studies on the Tug homepage.