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A little update on Remarketing

by David Brooks | 09.07.2010
I was actually quite impressed by the idea of re-marketing when i first heard of the idea but despite noticing (granted, i was keeping my eyes peeled) a few little persuasive ads followign me around on my daily internet journeys, there doesnt appear to have been a huge interest in the idea.

Just a quick reminder,  Remarketing gives us a the opportunity to present a consumer who has visited our site but failed to convert with another ad, maybe with an offer they might be interested in, or with a deal they may be unaware of, using the content network.

Perhaps this method of advertising is deemed to be a bit too invasive on our privacy rights or maybe risky as a relatively new option. Either way, i hope to see it more of it in the future.

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