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MySpace in Discussion with Yahoo & Bing

by David Brooks | 06.07.2010
The search advertising deal with MySpace and Google is going to be finishing next month and MySpace will be free to move their search to a new supplier. The Wall Street Journal report that MySpace is in talks with Yahoo and Bing for a new search deal. See below for a quote from the WSJ:

“News Corp. is in discussions with Google Inc., Microsoft Corp. and Yahoo Inc. about replacing MySpace’s crucial search-advertising partnership with Google, which expires next month, according to people familiar with the matter.

Under the existing deal, Google agreed to make up to $900 million in guaranteed payments for the right to sell small ads as users surf and tap out searches on News Corp.’s My and on a handful of smaller News Corp. websites.”

It will be difficult for MySpace to find a new deal worth any more than Google’s offer with their decreasing number of users. We’ll let you know if we hear anything!