In tweets we trust
by Faye Daffarn | 24.06.2010
A recent study by Omnicom found that 75% of the people they surveyed said they put more trust in companies that microblog – sending short messages and updates via Facebook status or Tweets.
When it comes to crisis management and engagement, faced lately by BP, Toyota and Johnson & Johnson to name a few, it’s proved that companies need to be well set up in the digital world before any potential problems arise, in order to build relationships with their customers so that trust can help them manage a crisis.
The lesson most have learnt is not to overreact, but at least provide factual information, in minute-to-minute monitoring.
