Effects of the FIFA World Cup in the SEM industry
But how the FIFA World Cup affects the Internet world? Well, let’s see the below Google insights graphic which depicts the behaviour of two major sporting events, in red Wimbledon which annually presents peaks of traffic when the Tennis Grand Slam is celebrated, and in blue the World Cup with a massive peak in June 2006, which is expected to happen once again this year -notice that traffic has already started to climb up.
Now how marketers can take advantage in different verticals? Well, if you are in the phone industry, I am sure you should have thought about ‘cheap South Africa phone call rates’ or text updates of latest scores. If you are into gossip, the main subject will be the WAGs. In retail, national team t-shirts and kits are already on demand. And even if you are a local business you should have updated your Foursquare, Facebook and Twitter accounts with the offerings for this June for the #worldcup. There is still time to run the extra-mile but all the efforts will pay off!