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Twitter Announce Promoted Tweets

by David Brooks | 14.04.2010
Twitter have announced their first venture into advertising; they have announced a new product called “Promoted Tweets”. This new product will allow advertisers to promote certain tweets (that they tweet from a regular twitter account) in Twitters Search Results. For example, Sony Pictures could Tweet about their new film, they then promote their tweet which puts their Tweet at the top of Search Results for “Cinema”. Promoted Tweets; unlike regular tweets MUST be quality Tweets which will resonate with Twitters users – this means if users dont favourite, retweet or reply then the Tweet will dissapear and no longer be a promoted Tweet.

To begin with Twitter have decided to only do this with a handfull of advertising partners. Twitter have also said that they plan to integrate promoted Tweets into users timelines once they have gathered enough data from their first push into advertising with promoted Tweets.

Related Links: Twitter, Twitter Blog