Facebook overtakes Google (but won’t in the UK)
by Faye Daffarn | 22.03.2010
Last week, Nick posted on the story that Facebook had picked up more US Internet visits than Google.com. But what about the UK? I found a very nice post by Robin Goad from Hitwise that goes in to a bit of detail about this.
Facebook is the second most visited website in the UK, but Google.co.uk remains ahead of it. Last week Google.co.uk picked up 9.34% of UK Internet visits, whilst Facebook accounted for 6.01%.
Why aren’t we in the UK seeing the same trend as the US? Well, two reasons…firstly social networking is still more popular in the US and secondly Google has a larger share of the search market in the UK (90%), as opposed to the US where its share is 70%.
So it doesn’t look like we’ll see Facebook overtaking Google over this side of the Atlantic very soon.