Facebook Expands Bing Search Deal
by David Brooks | 09.02.2010

Microsoft will continue to sell search advertising for Facebook, but the social network will take over the selling of its own display advertisements in the US (it began taking over international sales in the last few months). Microsoft said this was a “mutual decision” since “it just made more sense” for Facebook to lead its own advertising strategy. Nevertheless, it’s hard to believe the company is happy about losing the advertising section of its partnership, although banner ads weren’t doing so well on the site anyway. In fact, Facebook stopped running traditional banner ads altogether when it launched the new design and instead is focusing on selling social campaign display ads….read the rest here.