Interesting SES 2010 London Sessions
http://www.SearchEngineStrategies.com/london
The sessions planned this year which caught my eye are:
Search a real time paradigm
This session looks at how Search engines and social networking sites strive to have the most up-to-date content on the web, indexed and ready for display to searchers.
Managing a global SEO campaign
This session tackles the key issues critical to successfully developing, optimizing, and managing the global campaigns that will meet those next generation marketing goals, without losing control or your mind. .
Advanced paid search brain candy
This panel session covers campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.
Search becomes the display OS
This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display.
Duplicate Content & Multiple Site Issues
This session looks at issues like syndicating content through RSS and feeds, running mirror sites and its possible negative effects, and maintain similar listings and explores solutions.