UTalkMarketing.com Case Study of the Week
by David Brooks | 24.11.2009

“Slumdog Millionaire has been one of the biggest box office earners of the year with earnings to date of over $243M. This is a record for a film that was made by film company Pathé with a small budget of just $15M.
So, how did a British film produced by Danny Boyle with a modest budget become such a huge hit? How was the film, depicting life in the slums of Mumbai, so well marketed that everyone was talking about it long before it went on general release?…..”
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