Skip to main content Case Study of the Week

by David Brooks | 24.11.2009
Tug are currently being featured on the website as the Case Study of the week. The Case Study is on Tug’s work with Pathe on Slumdog Millionaire. See below for a quote from the website:

Slumdog Millionaire has been one of the biggest box office earners of the year with earnings to date of over $243M. This is a record for a film that was made by film company Pathé  with a small budget of just $15M.

So, how did a British film produced by Danny Boyle with a modest budget become such a huge hit? How was the film, depicting life in the slums of Mumbai, so well marketed that everyone was talking about it long before it went on general release?…..

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