Yodel with Yahoo Yodel Studio
“While yodeling originated in the Swiss and Austrian Alps as a way to communicate between mountain peaks, many of you associate the yodel with Yahoo! – or, should I say Ya – HOOOOO! It is, after all, one of our most beloved and recognized assets.
Today, we’re giving the Yahoo! yodel back to the people with the launch of Yodel Studio, a global casting call for the world’s best yodels. Yodelers who take us up on this challenge will personalize and reinterpret our yodel, competing for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. Your yodel will also be heard through the donation Yahoo! will make to local and global charities of your choice for each yodel submitted (up to $130,000).”