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ADtech London 2009 Tactical Use Of pay per click advertising (PPC) Tug Presentation

by Neil Goddard | 25.09.2009
Olympia London once again opened its doors on Tuesday the 22nd of September for ADtech London 2009 its yearly interactive advertising and technology conference and exhibition.  The show featured topic driven panels, informative workshops and keynote speakers including Tug’s very own Managing Director, Nick Beck with a seminar on the Tactical use of pay per click advertising (PPC) from Slumdog Millionaire to the travel downturn.

The session explored the use of pay per click advertising as a tactical marketing tool, for example PPC advertising can be turned on and off to meet tactical objectives, budgets and consumer demand and if necessary, an effective PPC campaign can be hastily prepared to meet a changing business environment and react to breaking news and unexpected opportunities.

The presentation: