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Twitter Report: 20% of Tweets Mentions Brand Names

by David Brooks | 16.09.2009

Fast Company Blog report that Penn State’s College of Information Sciences and Technology have carried out research on Twitter looking for keywords. In the research they found that 20% of Tweets made mention brands. See below for a quote from the Fast Company Blog:

 “Twitter’s founder has indicated his lifecasting site won’t be getting into the advertising game anytime soon, but a survey has found something to indicate the contrary: 20% of Tweets mention a brand somewhere in their text.

The investigation was carried out by Penn State’s College of Information Sciences and Technology–they scanned through half a million tweets and looked for keywords. Perhaps amazingly, some 20% of Tweets were requests for product info or responses to these. The Tweets were flowing between users and friends, or particular companies, and the comments were both positive and negative.”

Read more here.