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Businesses Failing To Monitor Brand Online

by David Brooks | 08.07.2009
Just 37% of businesses have someone who actively manages their online reputation, despite the majority of companies recognising a strong need for a social media strategy.

The findings, from research by digital communications company Quba, reveal 68% of senior marketers and online professionals think their company should have a blog, while 66% say they should have a presence on social networks.

But there’s a gap between recognition of the importance and practicalities of social media. While 56% of businesses employ someone to monitor what’s being said about the company on the web, just over a third have someone to actively manage their reputation online… the rest at NMA.