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Coca-Cola Admits to Failing to Keep Up With Social Media

by David Brooks | 23.06.2009
NMA report that Coca Colas VP of global advertising strategy, Jonathan Mildenhall, has admitted to not keeping up with the Social Media but plans to increase its social media exposure. See below for a quote:

“Speaking at the international advertising festival Cannes Lions 2009, Mildenhall admitted the multi-national corporation had been slow to embrace UGC and social media.

“We’ve been really nervous about user-generated content and, in terms of other brands in the space, we’re playing catch-up,” he said…”

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