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Google, Yahoo & MSN Introduce Canonical Tag

by David Brooks | 16.02.2009
Google, Yahoo and MSN have all introduced a new tag known as the ‘Canonical Tag’ to help reduce duplicate content on the web. Here’s a quote from the Google blog explaining the use of the tag:

“Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version….”

Click here to read the full article at the official Google blog or click here to read search engine lands round up.

If your company needs help with this new tagging, Tug can help with our extensive Search Engine Optimisation services.