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Comparison sites essential for online retail success

by Tug Agency | 10.11.2008

In light of the current economic climate more and more people in the UK are turning to comparison wesites when shopping online, according to a study by E-Consultancy and DoubleClick.  It seems as the economic crisis worsens retailers are going to have to become more internet savvy and stay ahead of the consumer in order to avoid a down-turn in sales. The findings appeard on the IDM website and the full article can be read here