Google Allow Gambling Sponsored Search Listings

Google are now allowing Gambling sponsored search listings:

http://www.nma.co.uk/Articles/40030/Google+performs+U-turn+on+gambling+terms+in+the+UK.html

http://www.nma.co.uk/Articles/37290/Relaxing+control.html

This is a long awaited announcement for many search marketers wanting to promote their gambling clients on the search engine.

Here’s a small snippet from one of the articles:

“Google was initially criticised by gaming and gambling companies for not providing them with evidence that its users wanted the ban to be enforced.

Cashmore said Google had been reviewing the policy for almost a year, denying that the current economic climate had forced its hand.“