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Mobile Advertising Crucial

by David Brooks | 18.08.2008
Interesting article regarding mobile advertising and the recent economic downturn, below is a small snippet:

The effects of the economic downturn are widespread. Companies have either already cut their marketing budgets or have a cut planned for 2008. According to a global study by Forrester research, marketing budgets are expected to be cut by 3% on average this year. But, it’s not all gloom. This opens up a window of opportunity for smart advertisers. Why? Well, it gives them the opportunity to assess their approach……

Read the rest here.