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Display and Search Take off Together

by David Brooks | 31.07.2008
 MSN recently released a case study showing how Display and Search work hand in hand. Below is a small snippet:

Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation….

The combined search and display campaign delivered a 46.9 percentage point rise in visitors to the airline site…

Read the rest here.

Tug have also found similar results with our biggest clients who are running display and search.