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Microsoft Announce Advertising Pilot Program

by David Brooks | 21.07.2008
msn newsFrom the MSN Ad Center Community:

We frequently get questions in the adCenter Community about our plans for a publisher program. We started a private pilot program earlier this year and are now inviting more publishers.

Microsoft’s self-serve advertising offering for publishers is still under development and is currently in a private pilot phase, being tested by select publishers who met the participation requirements. The private pilot phase began earlier this year. A private, phased approach allows us to learn more about customer interest in content advertising and provide guidance as to how we can improve the product and deliver the right features required to meet publisher and advertiser needs. It’s our intention to continue to expand our high quality network and relevant audience gradually and intelligently over time for our advertisers. We will evaluate customer interest and product performance as we move through the private pilot, but we have no specific launch plans to announce at this time.

We encourage Web publishers who are interested in joining the pilot to fill out an interest form here:

The pilot is open to only US-based Web publishers. After you have submitted the form, we will contact you when we are able to invite you into the program.