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Adwords: Use Keywords and Placements Together

by David Brooks | 17.07.2008
From the Google Blog:

Google GeneralWhen you use keywords in your ad groups to contextually target your ads, we match them to relevant pages across the hundreds of thousands of sites on the Google content network. But have you ever wanted to bid more (or less) for a specific content network site you’re contextually targeting? Or write customized ad text for a precise group of pages, such as news articles or relevant discussions on social networks? Now you can. Read more here.