Sony Signs With Double Fusion
by David Brooks | 15.07.2008
Days after Sony finalised their in-game advertising strategy, Sony have announced their partnership with content network Double Fusion to support its in-game ad sales for both the US and Europe. In-Game advertising is growing fast with companies such as Yahoo and MSN (Xbox 360/Live) doing their own in-game ads, will we see Google doing in-game advertising? Whats your thoughts?? Feel free to comment!