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Mat Cutts Of Google Interviewed

by David Brooks | 16.06.2008
Matt Cutts of Google who works for the Webspam team at Google has been interviewed by Eric Enge of StoneTemple. In this interview they talk about Link Building tips. Here’s a little sneak peak:

Matt Cutts: Yeah, totally. So, what are the links that will stand the test of time? Those links are typically given voluntarily. It is an editorial link by someone, and it’s someone that’s informed. They are not misinformed, they are not tricked; there is no bait and switch involved. It’s because somebody thinks that something is so cool, so useful, or so helpful that they want to make little sign posts so that other people on the web can find that out…..

Click Here for the Full Interview.