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Yahoo to run Google Search Ads in the US and Canada

by David Brooks | 13.06.2008
It was announced last night that the Yahoo Paid Search Ads will now be powered by Google AdSense for Search. Along with this they are also partnering with Google Adsense for Content to allow Google Ads on Yahoo web properties along with its partner network. Below is taken from Yahoo’s Official Statement:

SUNNYVALE, Calif., Jun 12, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it has reached an agreement with Google Inc. that will enhance its ability to compete in the converging search and display marketplace, advancing the company’s open strategy. The agreement enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results and on some of its web properties in the United States and Canada. The agreement is non-exclusive, giving Yahoo! the ability to display paid search results from Google, other third parties, and Yahoo!’s own Panama marketplace.

To read the full statement from Yahoo click here.