Tug uses Amazon marketing with a full-funnel approach that leverages the e-commerce giant’s platform to enhance brand visibility and drive sales. Using tools like sponsored products, display ads, and branded storefronts, Amazon Ads can supercharge product sales. Success in Amazon marketing requires a holistic approach that considers the entire buying journey and all the formats that fit inside it.
Sponsored Ads
Amazon Sponsored Products allow you to reach shoppers at every stage of their buying journey. Formats include Sponsored Products, Sponsored Brands, Sponsored Display and Branded Stores, all of which are designed to allow you to increase product visibility, drive traffic, and enhance sales by strategically promoting your offering to relevant buyers.
Amazon DSP
AmazonAds DSP (Demand-Side Platform) is an advanced advertising solution offering programmatic ad buying across Amazon-owned sites and third-party platforms. We use the DSP to drive results across Amazon inventory such as Twitch, iMDB, Amazon Music and Amazon TV (e.g. Freevee). Amazon’s owned data, including product views and audience insights powers these buys.
Amazon DSP (including all audiences) is available for advertisers who sell on Amazon, and those who don’t.
Our approach
- Search powered insights to find product and audience opportunities
- Focus on automation to maximise efficiency in driving revenue and new customers
- Personalised creative and targeting to each stage of the buyer journey
An example holistic Amazon Ads strategy
