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Google Analytics (GA4)


Google Analytics:


Google Analytics is still the predominant site analytics solution used by the majority of our clients, and although we obviously work with a range of site analytics solutions (Adobe, Piwik etc). We have a wealth of knowledge and experience within the Data team supporting clients with their Google Analytics implementations.


Our Google Analytics agency management and implementation services include:


  • Tag data collection optimisation
  • Property optimisation
  • Data discrepancy investigation and resolution
  • Advanced ecommerce tracking implementation
  • Advanced report creation


Google Analytics 4 (GA)


It may well be that your GA4 property was recently created, or automatically migrated by Google from the old universal analytics properties. However we’ve increasingly found that clients using GA4 properties that were not migrated correctly or where the full capabilities of GA4 are not being utilised.


We provide specific services to clients facing challenges with their GA4 instance:


  • Optimisation of an existing implementation
  • Implementing advanced features to make the most of GA4
  • Training internal stakeholders on how to utilise GA4 reporting
  • Data warehousing of Universal Analytics data to allow for period on period comparison