As fast-moving and agile as the world of retail
Tug retail and e-commerce practice
Our expert team speaks the language of retail and understands the fast-pace e-commerce industry, meaning we're able to deliver on daily targets at a product level. Over the years we've built up experience working with some of the most innovative e-commerce brands.
Dedicated retail and strategy-led team
Our expert team speaks the language of retail and understands the fast-pace e-commerce industry, meaning we’re able to deliver on daily targets at a product level. Over the years we’ve built up experience working with some of the most innovative e-commerce brands.
B2C audience-targeting, cross-selling, up-selling
We use data and insights to really get to know your audience. We use this knowledge to target them with relevant products based on their behaviour and past purchases, cross-selling and up-selling to maximise profits.
Shopping feed optimisation - not just for Google
We’re adept at optimising for online retail, ensuring your online shop and products are visible in every marketplace, including Google, Bing, Amazon, CSS, Social and more. As a preferred Google agency, we have developed our own CSS platform to save our clients money on their PLA spend.
Technology - Real-time data for real-time optimisations
If any process is repetitive, we automate. Our media team have developed bespoke retail scripts to enable us to do more and move faster, driving revenue and efficiency while retaining control.
Omnichannel integration - tying up offline and online
We work across channels, meaning we’re able to move budgets seamlessly for our retail clients. We use cross-channel and geographic targeting to close the gap between online and offline shopping. Plus, we’ll optimise your Google My Business so you stand out.
Optimising for profit not just revenue
We understand that customers convert naturally on the products they need. It’s convincing them to convert on those products they really want that makes the difference to your overall profit.
Full funnel approach - from awareness to repeat customers
We use bespoke targeting for every stage of the consumer journey, transforming more of those at the top of the funnel into loyal, repeat customers.
In-market global experts - speaking your customers language
As international experts, we can assist you with global expansion. We’re experts in local markets across the world, and we speak your customers’ language wherever they’re located.