OCAD

Multi-channel student acquisition for Canada’s top design college

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Objective

OCAD is the largest and most comprehensive art, design and media university in Canada.

Tug were appointed as the digital marketing agency for the 2018/2019 OCAD student signup campaign.

Last year Ontario saw a decline in university applicants. Our objective was to beat this decline by increasing the awareness of OCAD as the largest art & design university to students in Ontario, while increasing signups year on year.

Solution

  • Tug implemented a multi -channel approach to target key demographics and geo-targets.
  • Implemented a new tracking solution, allowing us to be more effective with our campaigns.
  • Landing page recommendations were also delivered alongside the campaigns to further increase signups.

Solution

  • Tug implemented a multi -channel approach to target key demographics and geo-targets.
  • Implemented a new tracking solution, allowing us to be more effective with our campaigns.
  • Landing page recommendations were also delivered alongside the campaigns to further increase signups.

Results

20% increase over target signups

67% increase in Open House attendance

36% increase in admissions web traffic

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