OCAD
Multi-channel student acquisition for Canada’s top design college
Objective
OCAD is the largest and most comprehensive art, design and media university in Canada.
Tug were appointed as the digital marketing agency for the 2018/2019 OCAD student signup campaign.
Last year Ontario saw a decline in university applicants. Our objective was to beat this decline by increasing the awareness of OCAD as the largest art & design university to students in Ontario, while increasing signups year on year.
Solution
- Tug implemented a multi -channel approach to target key demographics and geo-targets.
- Implemented a new tracking solution, allowing us to be more effective with our campaigns.
- Landing page recommendations were also delivered alongside the campaigns to further increase signups.
Solution
- Tug implemented a multi -channel approach to target key demographics and geo-targets.
- Implemented a new tracking solution, allowing us to be more effective with our campaigns.
- Landing page recommendations were also delivered alongside the campaigns to further increase signups.
Results
20% increase over target signups
67% increase in Open House attendance
36% increase in admissions web traffic
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