NobleOak Case Study
Performance TV Planning & Buying to relaunch Life Insurance
Objective
NobleOak’s lead acquisition was at an all-time low. Short-term branding with a previous agency had led to high wastage across multiple channel touch points. They enlisted Tug to help build awareness of their B2C brand and offering.
Solution
- Tug recommended a brand relaunch to build awareness of NobleOak’s offering.
- Tug introduced a more efficient approach which saved time and money.
- Life insurance is not a seasonal product and must therefore be seen throughout the year. Tug incorporated highly-targeted TV programming across daytime TV to increase time in market to 10 months out of the year.
- With the money saved, there was enough budget to launch new creative and grow brand awareness.
- We were able to allocate 30% of the budget across the year to continue building branding and grow trust.
Solution
- Tug recommended a brand relaunch to build awareness of NobleOak’s offering.
- Tug introduced a more efficient approach which saved time and money.
- Life insurance is not a seasonal product and must therefore be seen throughout the year. Tug changed the TV planning to incorporate highly-targeted programming to the target audience across daytime limiting inefficient excessive frequency to increase time in market to 10 months out of the year.
- With the money saved from efficiency and time in market planning, there was enough budget to launch new creative and grow brand awareness in high-reaching tent pole programming.
- Further to branding building across launch, we were able to allocate 30% of the budget across the year to continue branding and grow trust.
Results
Leads increased by 44%
Site traffic increase of 70%
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