Long & McQuade

Coast to coast digital for Canada’s favourite musical instrument retailer

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Objective

Long & McQuade weren’t sure they were getting the best performance from their digital marketing. They were sure they weren’t getting the customer service they wanted. Enter Tug.

Solution

  • We used our data-driven approach and our ability to combine strategy and dedication to exceptional client service to address Long & McQuade’s needs.
  • Tug restructured and expanded Long & McQuade's program to include must-haves for retailers, such as:
    • Google Shopping
    • Price Extensions.

Solution

  • We used our data-driven approach and our ability to combine strategy and dedication to exceptional client service to address Long & McQuade’s needs.
  • Tug restructured and expanded their program, adding Google Shopping, Price Extensions, and more must-haves for any retailer, all while delivering white glove service.

Results

Customer engagement increased by 50%

Cyber Monday revenue up 53%

Overall revenue up 67% YoY

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