LastPass

Display and influencers for the number 1 password software in Germany

LastPass_logo

Objective

LastPass is a major player in global password management. They needed an agency who could help them generate net new business and improve the trial to sales conversion rate model for key markets in EMEA and APAC, with a specific focus on the DACH region, and a target CPA of £40.

Solution

  • Tug employed a full-funnel strategic media approach, utilising Paid Social, Display and Influencer channels to raise brand awareness, educate customers and build credibility.
  • Targeting key audiences within each market to minimise waste and maximise trial conversion by connecting on a more personalised and localised level.
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Solution

  • Tug employed a full-funnel strategic media approach, utilising Paid Social, Display and Influencer channels to raise brand awareness, educate customers and build credibility.
  • Targeting key audiences within each market to minimise waste and maximise trial conversion by connecting on a more personalised and localised level.
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Results

68
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Generated a conversion rate of 68% of Registrations to App Installs in DE.

50
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Consistently achieved under half the target CPA for all markets.

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