Intuit

TurboTax and QuickBooks, bi-lingual B2B software sales at scale

Objective

Targeting and qualifying a niche audience across multiple markets.

Solution

Working across eight markets we targeted financially literate audiences with self-managed it/FS software

• Providing strategic and tactical site management and optimisation plan with daily media optimisation, monthly copy and landing page testing as well as on-page optimisation and content led link acquisition.

To ensure optimal efficiencies, our analysts delivered media attribution modelling, customer journey optimisation and master language keyword research template, localised by each market.

Solution

  • Tug aligned tracking, data and technology and setup a hybrid agency/client delivery process across WWF’s global Facebook, Twitter and Instagram channels to ensure timeliness and consistency of voice.
  • Collaborative editorial meetings create a monthly content calendar and core theme so that a ‘golden thread’ can be created across all social posts. To improve engagement, key monthly topics are expanded into a trio of posts across channels, to test creative, increase frequency and capture a larger audience.
  • Splitting management across our international offices we deliver 24/7 monitoring and posting, to improve real-time engagement.
  • The paid media team deliver further reach through social advertising around key campaigns, as well as amplification through the global charity PPC account.

Intuit gained a 167% increase in sales from natural traffic.

87% increase in overall sales from PPC YOY.

Drove over 85% of online acquisitions.

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