DHL

Partnering with SLSA to help reduce coastal drownings

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Objective

DHL Australia wanted to build awareness of their new 15-year partnership with Surf Life Saving Australia, give back to Aussie Surf Life Saving clubs, and engage the wider beach loving community.

Solution

  • Tug Sydney created a digital led campaign that told the heart-warming, amazing, scary and emotional stories that happen on Aussie beaches every day. DHL fans were asked to submit their favourite beach story in any digital format from video to Instagram post for a chance of winning money for their chosen surf club.
  • Working closely with 350 surf clubs around Australia, we created six powerful videos of breath-taking rescues by volunteer lifesavers, that led the campaign on social media.
  • Tug Sydney delivered the creative and built the promotional website front end and the technology to accommodate large numbers of users across the campaign.
  • Beach lovers of all walks of life were targeted on social media with a range of stills and video that reflected their demographic, encouraging entries and ensuring personalisation and engagement.
  • Organic and paid social was managed across Facebook and Instagram, as well as dynamic retargeting. We engaged 3 nationally recognised celebrity influencers, known in the world of surf life-saving.

Solution

  • Tug Sydney created a digital led campaign that told the heart-warming, amazing, scary and emotional stories that happen on Aussie beaches every day. DHL fans were asked to submit their favourite beach story in any digital format from video to Instagram post for a chance of winning money for their chosen surf club.
  • Working closely with 350 surf clubs around Australia, we created six powerful videos of breath-taking rescues by volunteer lifesavers, that led the campaign on social media.
  • Tug Sydney delivered the creative and built the promotional website front end and the technology to accommodate large numbers of users across the campaign.
  • Beach lovers of all walks of life were targeted on social media with a range of stills and video that reflected their demographic, encouraging entries and ensuring personalisation and engagement.
  • Organic and paid social was managed across Facebook and Instagram, as well as dynamic retargeting. We engaged 3 nationally recognised celebrity influencers, known in the world of surf life-saving.

Results

1M+ unique video views

450 pieces of user generated content

One 13-year-old local hero

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