CHAMÄLEON

Multi-lingual, multi-channel ticket sales for one of the best nights out in Berlin

chamaleon_logo

Objective

Cut through the noise in multiple markets and in multiple languages to sell cost effective online tickets for a quirky, Avant Gard show in the cluttered and hyperactive entertainment market of Berlin.

Solution

  • Take advantage of the unique features of the Chamäleon proposition in our communications
  • Use high precision targeting, localisation and optimisation techniques in SEO, PPC and social. Ensuring that we hit the right audience, in the right place at the right time.

 

Solution

  • Take advantage of the unique features of the Chamäleon proposition in our communications • Use high precision targeting, localisation and optimisation techniques in SEO, PPC and social. Ensuring that we hit the right audience, in the right place at the right time.

Results

50% of sales come through the online channel. Up from 20%

ROI x 10 to date

Media efficiency + 20% YoY

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