BizCover

Reducing cost per lead to sell business insurance in Australia

BizCover

Objective

Bizcover, Australia’s no.1 online small business insurance provider was finding there were inefficiencies in their lead acquisition strategy, with a need to reduce their overall CPL. They brought Tug on board to help optimise their activity.

Solution

  • Tug employed a mixture of programmatic activity through lookalikes, PMP’s and retargeting to drive small businesses to the focus landing pages on the BizCover site.
  • We used locational data to gauge an uplift in leads by specific postcodes and regions, significantly lowering Bizcover’s CPL.

Solution

  • Tug employed a mixture of programmatic activity through lookalikes, PMP’s & retargeting to drive small businesses to the focus landing pages on the BizCover site.

Results

Reduced CPL by 68%

After month 2, CPL was $2 lower than forecast

Won the ‘Best Digital Advertising for a Client’ award at the News Media Awards 2019

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