BizCover Case Study
Reducing cost per lead to sell business insurance in Australia
Bizcover, Australia’s no.1 online small business insurance provider was finding there were inefficiencies in their lead acquisition strategy, with a need to reduce their overall CPL. They brought Tug on board to help optimise their activity.
- Tug employed a mixture of programmatic activity through lookalikes, PMP’s & retargeting to drive small businesses to the focus landing pages on the BizCover site.
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