BizCover Case Study

Reducing cost per lead to sell business insurance in Australia

BizCover

Objective

Bizcover, Australia’s no.1 online small business insurance provider was finding there were inefficiencies in their lead acquisition strategy, with a need to reduce their overall CPL. They brought Tug on board to help optimise their activity.

Solution

  • Tug employed a mixture of programmatic activity through lookalikes, PMP’s and retargeting to drive small businesses to the focus landing pages on the BizCover site.
  • We used locational data to gauge an uplift in leads by specific postcodes and regions, significantly lowering Bizcover’s CPL.
Solutions_image

Solution

  • Tug employed a mixture of programmatic activity through lookalikes, PMP’s & retargeting to drive small businesses to the focus landing pages on the BizCover site.
Solutions_image

Results

BizCover_-68%png
BizCover_-68%_Icons

Reduced CPL by 68%

-£2_CPL
hand_with_money_icon

After month 2, CPL was $2 lower than forecast

1_award
news_media_awards

Won the ‘Best Digital Advertising for a Client’ award at the News Media Awards 2019

Next Case Study

Noble Oak

Life insurance brand relaunch with a more efficient marketing approach

read all about it