Reducing cost per lead to sell business insurance in Australia
Bizcover, Australia’s no.1 online small business insurance provider was finding there were inefficiencies in their lead acquisition strategy, with a need to reduce their overall CPL. They brought Tug on board to help optimise their activity.
- Tug employed a mixture of programmatic activity through lookalikes, PMP’s & retargeting to drive small businesses to the focus landing pages on the BizCover site.
Next Case Study
Life insurance brand relaunch with a more efficient marketing approach