Bexio

Hybrid in-house/agency partnership selling accounting software across DACH

Objective

Bexio required a flexible and adaptable agency to work with collaboratively. Tug developed a unique working relationship through a Hybrid team model that enables Bexio’s internal team to activity participate in the running of the activity. Through this collaborative approach we were able to generate cost-effective product trails of the Bexio financial SaaS product across the DACH region.

Solution

Tug established a solid and accountable working model with clearly defined team structure, clear roles and responsibilities and a clear escalation path.

Working together with Bexio, Tug was able to develop and deliver efficient and effective media programs in multiple languages across the DACH region.

  Utilise Tug’s specialist SaaS knowledge to promote product trials of the Bexio product.

Solution

Tug established a solid and accountable working model with clearly defined team structure, clear roles and responsibilities and a clear escalation path.

Working together with Bexio, Tug was able to develop and deliver efficient and effective media programs in multiple languages across the DACH region.

  Utilise Tug’s specialist SaaS knowledge to promote product trials of the Bexio product.

Results

Improved the PPC CPA by 26% in the first month of taking over the activity.

Expanded activity to cover Italian language keywords, resulting in a CPA 39% lower than German and French campaigns.

 

35% lower overall CPA after 2 months across display and PPC.

 

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