Bexio
Hybrid in-house/agency partnership selling accounting software across DACH
Objective
Bexio required a flexible and adaptable agency to work with collaboratively. Tug developed a unique working relationship through a Hybrid team model that enables Bexio’s internal team to activity participate in the running of the activity. Through this collaborative approach we were able to generate cost-effective product trails of the Bexio financial SaaS product across the DACH region.
Solution
• Tug established a solid and accountable working model with clearly defined team structure, clear roles and responsibilities and a clear escalation path.
• Working together with Bexio, Tug was able to develop and deliver efficient and effective media programs in multiple languages across the DACH region.
• Utilise Tug’s specialist SaaS knowledge to promote product trials of the Bexio product.
Solution
• Tug established a solid and accountable working model with clearly defined team structure, clear roles and responsibilities and a clear escalation path.
• Working together with Bexio, Tug was able to develop and deliver efficient and effective media programs in multiple languages across the DACH region.
• Utilise Tug’s specialist SaaS knowledge to promote product trials of the Bexio product.
Results
Improved the PPC CPA by 26% in the first month of taking over the activity.
Expanded activity to cover Italian language keywords, resulting in a CPA 39% lower than German and French campaigns.
35% lower overall CPA after 2 months across display and PPC.
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